Chris Gairdner
VP, Head of Creative Partnerships @Initiative
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WORK HISTORY
VP, Head of Creative Partnerships @Initiative
CA
Lead the creative partnership team called Storyline, which works across the agency to develop and execute groundbreaking creative media ideas with media owners, publishers, and creators. Storyline manages branded content, brand partnerships, experiential, stunts, installations, branded products and unconventional media placements designed to help brands grow.
EDUCATION
University of Guelph
Bachelor of Arts Honours
ABOUT CHRIS GAIRDNER
After more than a decade in marketing, I\'ve found that what\'s most interesting to me is finding meaningful ways to bring together brands and people. I believe it doesn\'t have to be about hijacking attention, and that brands can earn relevance and add value to our lives. To that end, I lead a group called Storyline at Initiative, and we specialize in helping brands develop and execute unconventional work that gets real people talking.
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