Christopher Franzese

About Christopher Franzese

I’m a Madison Avenue marketer who became obsessed with systems change and went all in for Planetary Health.At Transformative Technologies, I’m focused on two specific areas of geothermal; power production with emerging tech from Johns Hopkins University deep in Sedimentary Geothermal Systems. And shallow, for heating and cooling with Ground Source Heat Pumps / Thermal Energy Networks. We market and develop energy projects with these technologies, a suite of complementary technologies, and world class partners.I\'m a board member of HBCUs Outside, a non-profit connecting the HBCU community to outdoor recreation, and high potential careers in its $1.2 T industry.I\'m a volunteer instructor with the annual Adirondack Winter Mountaineering School.And I offer limited marketing consulting for aligned missions— Have we met yet? Let\'s Connect

Experience

1. Chief Marketing Advisor

   Hbcus Outside

   Jul 2020 — Present

   Pro-bono partnership with founder Ron Griswell to design, fundraise, launch, and now grow a non-profit to connect the communities of Historically Black Colleges and Universities to the benefits of outdoor recreation as well as entrepreneurship and career paths in its $1.2 Trillion industry.In 2020, zero HBCUs had outdoor recreation clubs. Clubs and programs are now active on 13 campuses, and counting. Student ambassadors have led trips featured in NPR, collaborated on content for outdoor brands, met with industry leaders, and been invited to the White House.

Education

• University of Oklahoma

  BFA, Visual Communications

Skills

• Art Direction
• User Interface Design
• Web Design
• Online Advertising
• Interactive Advertising
• Logo Design
• Global Brand Development
• User Experience
• Advertising
• Concept Development
• Creative Strategy
• Graphic Design
• Outdoor Advertising
• Adobe Creative Suite
• Interaction Design
• Brand Development
• Visual Communication
• Social Media Marketing
• Corporate Identity
• Social Media
• Creative Direction