Chris Walls
Co-founder @Customerist
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WORK HISTORY
Co-founder @Customerist
Everyone claims to be customer-first. Few truly are.The reality is, customer-first too often lives in strategy decks, not in data, systems, culture, or daily decisions. The symptoms are everywhere: customer data are not leveraged, suboptimal analytics, org structures misaligned, no shared definition of ‘customer-centric’, siloed teams, and short-term focus over long-term customer relationships.The result? Missed growth. Fractured teams. Lost customers.Customerist exists to change that. We\'re a global boutique consultancy that helps ambitious teams turn customer-centricity into a measurable, operational reality. Our work spans customer data and analytics, CRM, loyalty, CX, and the people and culture needed to sustain it.
EDUCATION
University of Nottingham
BSc Jt Hons, Mathematics, Philosophy
SKILLS
ABOUT CHRIS WALLS
People-focussed, data-driven, customer-centric senior leader with 20+ years global experienceFractional and interim leadership - CMO, CDO, CCO, COO, CFONon-exec director / board memberAdvisor to startup founders, mentor to emerging digital talentConsulting on CRM, loyalty, customer insight & analytics, ecommerce, marketing, digital transformation, people strategyExperience of 2 startup acquisitions and subsequent integrations
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