Chris Curtin

About Chris Curtin

Chris Curtin is the Chief Marketing Officer at USAA, a leading provider of insurance, banking, and retirement solutions serving more than 14 million members of the U.S. military, veterans, and their families. Previously, Curtin served as Chief Marketing Officer at Sam’s Club, where he advanced member value and accelerated e-commerce growth. Before that, he was Senior Vice President and Head of Digital, Social, and Rewards at Bank of America, leading enterprise social media strategy, Preferred Rewards, and client loyalty initiatives.With more than 20 years of experience in marketing strategy, innovation, and operations, Curtin has led transformative work at several global companies, including Visa, Hewlett-Packard, and The Walt Disney Company. At Visa, he helped elevate the company’s global brand ranking from 20th to 5th. As Chief Digital Officer, he led marketing for digital services, growing users from under 1 million to more than 80 million worldwide. He also led strategy and negotiations for major partnerships, including the Olympics, FIFA, the NFL, Hudson Yards, and the U.S. Soccer Federation.At Hewlett-Packard, Curtin led the modernization of the company’s digital platform, implementing a new technology stack that enhanced publishing, social, and e-commerce capabilities, resulting in significant cost savings and more than $1 billion in incremental revenue. During his 13 years at The Walt Disney Company, he held multiple leadership roles overseeing media and digital strategy for global destination businesses, including parks, resorts, cruise lines, and tours. He also developed partnerships with Google and Verizon and served as a special advisor to the Chairman and CEO on cross-company marketing and key strategic initiatives. Curtin is a recognized speaker on marketing and digital transformation, having lectured at Stanford, Duke, and Georgetown. He is part of the investor group behind the Washington Spirit, a member of Spotify’s Board of Advisors and Georgetown University Law Center’s Board of Advisors, and serves on the board of the Washington Institute.

Experience

1. CMO Advisory Council (Soundboard)

   Spotify

   Nov 2020 — Present

   Exclusive group of CMOs from premier brands

Education

• Georgetown Law

  Juris Doctor, Law Degree

  1997 — 2001

• Denison University

  Bachelor of Arts, Political Science

  1990 — 1994

Skills

• Advertising
• Social Media
• Potatoes
• Management
• Digital Media
• E-Business
• Marketing Strategy
• Social Networking
• Forest Management
• Digital Strategy
• Strategy
• Mobile Marketing
• Marketing
• Entertainment
• Television
• Leadership
• Mobile Devices
• Strategic Partnerships
• Strategic Communications
• Digital Marketing
• New Media