Christopher Cox

About Christopher Cox

Senior level Digital Marketing, Social Media, Content Marketing, Lead Gen and eCommerce, Integrated Marketing & Digital Media executive with a successful track record of driving Digital Transformation, building Digital capabilities, driving significant Sales Growth, audience engagement and building strong, healthy brands. Category expertise in CPG, FMCG, Health & Wellness, Hard Goods, Food Service, QSR and Restaurant, Automotive, Travel/Tourism, Pharma, Healthcare and multiple B2B verticals. 15+ years in-house experience at The Hershey Company, Aramark and Medifast Inc, leading Digital Marketing, Social Media, Community Management and Social Listening, Digital Innovation and Capability building, Content Marketing, Media Planning, User Experience, Website Design & User Experience, Emerging Technology, AI Integration, SEO, SEM, eCommerce, Shopper Marketing, Consumer Promotions and Data, Analytics & Insights disciplines 10+ years Agency experience, including both all digital and full service agencies, including as Senior Vice President of Client Services for 4 years at Grey Worldwide on brands including Campbell’s Soup Company, Merck, Sungard, Dean Foods, Unified Grocers, Caron Treatment Centers and other D2C & B2B clients.Founder of independent Consulting Practice focused on Digital Marketing, Executive Presence Coaching Career Consulting and Business Etiquette Skills training. Strategic thought leader with a digital transformation and growth mindset that knows how to build capability through innovation and rapid-pace experimentation, then implement and flawlessly execute at scale with speed, agility, effectiveness and efficiency in order to drive positive business outcomes.Specific strengths in solving complex business challenges with results-oriented digital marketing solutions that deliver strong ROI, Sales Growth, Engagement, Lead Generation and Brand Health performance, and providing thought leadership and multi-disciplinary collaboration across matrixed orgs and stakeholders. Significant experience in managing external partners including agencies, consultants, technology partners and platforms, and driving mutually-beneficial working relationships and value added outputs. Fully responsible for managing department budgetsStrong ability to demystify digital marketing, social media and emerging technology to its fundamental roots and educate marketers and other colleagues on how to apply to their businesses through strong communication, speaking at industry events and training.

Experience

1. Head of Global Social Media

   Kidde

   Dec 2025 — Present · US

   Global Social Media Lead at Kidde Residential Fire & Safety, the Market Leader in Smoke and Carbon Monoxide Detectors, Fire Extinguishers and other home safety products.* Lead development of Social Media Strategy for portfolio of Kidde Residential and Firex Professional brands and execution of all social programs across all leading social platforms including YouTube, Instagram, Facebook, TikTok, Reddit and more.* Develop branded and ownable organic and paid Social Media Content across all platforms, with a focus on Education-oriented storytelling and differentiated technology, features and functions * Lead Community Management, Social Listening and related analytics and insights generation to drive actionable business decisioning using the Sprout Social platform * Lead Ratings & Reviews and Product Seeding programs through BazaarVoice and retail partners The Home Depot, Wal*Mart, Amazon and more * Develop Paid Social Strategy to extend reach and engagement with content * Manage 3 specialized Agency Partners to ensure strategies are aligned and deliver programs with operational excellence

Education

• University of Pennsylvania

  BA, Communications and Urban Studies

• University of Pennsylvania

  Bachelor of Arts - BA, Communications (Marketing & Advertising Concentration)

Skills

• Digital Strategy
• Digital Marketing
• Social Media
• Online Marketing
• Brand Development
• Advertising
• Email Marketing
• Social Media Marketing
• Web Analytics
• Media Planning
• SEO
• Integrated Marketing
• Sem
• Leadership
• Digital Media
• Website Development
• Public Speaking
• Paid Search Strategy
• Content Strategy
• Mobile Marketing
• Shopper Marketing
• Digital Advertising
• Web Metrics
• Vendor Management
• Agency Relationship Management
• Large Budget Management
• Brand Management
• Online Advertising