Christopher C.
Sr. Marketing Manager | Digital Marketing | AI Tools & Strategy | SEO | Content Marketing | Budget Management
- Role
- Sr Manager, Marketing & Marketing Operations at Matthews Marking Systems
- Location
- Vancouver, WA, US
- LinkedIn followers
- 500 followers
About Christopher C.
Digital marketing is perfect for lifelong learners like me because it never gets old. It has constantly changing technology but the principles are timeless – such as using effective tools, measuring consumer behavior, understanding psychology, testing against a control, building efficient systems, and matching solutions to specific market segments. I love it!Other things I love about digital marketing are working with project stakeholders, building process improvements, using and managing the adoption of artificial intelligence (AI) tools, enhancing the user experience, and increasing user engagement across channels. My focus is on business and marketing best practices and I’m more than comfortable working with technology and finding data-driven options for successful outcomes. I also enjoy mentoring, leading projects with integrated teams, and promoting an environment that encourages the best from staff.
Experience
Sr Manager, Marketing & Marketing Operations
Aug 2019 — Present · Wilsonville, OR, US
Oversee the planning, development, and rollout of digital marketing initiatives that drive new business across targeted demographics. Work with teams to develop new processes, including AI policy and processes, to align with corporate objectives. Tailor content and campaigns for targeted market segments and prospect personas. Conduct marketing activities across multi-channel platforms including email blasts, web copy, online advertising, and social media for generating new business leads. Partner with account and regional managers to craft specialized content for sales teams. Manage the graphic design, video production, and copywriting of outside vendors to ensure output matched the company’s branding vision and content goals.Key Achievements: Boosted organic website users by 69% and new users by 78% in less than one year Led automated lead workflow project and created campaign content based on market analysis results Worked closely with marketing managers in Sweden and Germany to align website content and goals
Education
University of Mount Union
BA, Business
1990 — 1993
Franklin University
MS of Marketing and Communication, Marketing
1998 — 2000
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.