Krzysztof Chwalek

Content Strategy Team Lead @Twinkl Educational Publishing

Edinburgh, GB

I lead a team responsible for linkbuilding, SEO, CRO & Content management for Twinkl domains in: Brazil, Egypt, France, Japan, Poland & Romania.· Developing Content Strategy: Formulating and executing a comprehensive content strategy aligned with business objectives and audience needs.· Leading Team Activities: Directing and guiding the team, delegating tasks effectively, and ensuring cohesion.· Planning Content: Mapping creation, publication schedules, and distribution strategies across channels.· Overseeing Content Creation: Providing direction to ensure engaging, accurate, brand-aligned content.· Analyzing Content Performance: Examining metrics to identify trends, opportunities, and areas for improvement.· Conducting Audience Research: Understanding preferences to inform strategy decisions.· Performing Keyword Research: Investigating keywords for SEO optimization and organic traffic.· Optimizing Content: Enhancing for SEO, readability, and accessibility.· Providing Training and Development: Offering mentorship to develop skills.· Communicating with Stakeholders: Gathering requirements and gaining buy-in for strategies.· Staying Current with Industry Trends: Keeping informed about best practices and technologies.· Managing Budgets: Allocating resources for creation, distribution, and promotion.· Reporting on Performance: Presenting reports on key metrics and insights.· Planning Content Strategy: Curating keywords for UK and international markets.· Implementing SEO Practices: Ensuring optimal visibility and ranking.· Collaborating with Teams: Working closely with social media, creative, and content teams.· Strategizing Content Balance: Improving seasonal and evergreen content balance.· Overseeing Content Calendar: Managing a comprehensive calendar for consistent delivery.I am familiar with GA (Google Analytics), GSC (Google Search Console), Looker (Data Studio), Ahrefs, SEMRush, SEOmonitor, Hubspot, Google Workspace and more.

Krakow University of Economics

Bachelor's degree