Christopher B. Walker
Marketing Leader | Product & Event Marketing | Digital Engagement | Sales Enablement | B2B Growth Strategy | Go-To-Market Strategy
- Role
- Product Marketing Manager at HealthEdge
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Christopher B. Walker
I’m a results-driven marketing leader with expertise in product marketing, event strategy, and digital engagement. Over the past decade, I’ve partnered with executives, sales teams, and cross-functional stakeholders to build strategies that drive brand visibility, lead generation, and revenue growth.At UST HealthProof, I lead conference and event marketing**(15 annual conferences and webinars, attendees,$300K budget), oversee go-to-market content and sales enablement tools, and direct digital campaigns that boosted social engagement by 35%. I’ve also spearheaded rebranding initiatives, managing website launches and messaging alignment to strengthen product positioning.Beyond healthcare technology, my background includes scaling a $2M+ catering business, founding and marketing a tourism startup, and building strong teams of up to 50 people. This breadth has sharpened my ability to connect strategy with execution, balancing creativity with analytics to deliver measurable results.I thrive in roles where I can:Build go-to-market strategies and product positioning.Elevate brand presence through events, webinars, and thought leadership.Enable sales teams with competitive intelligence, messaging, and tools.Leverage digital marketing to engage audiences and amplify impact.I’m passionate about helping organizations translate strategy into action and action into measurable growth.
Experience
Product Marketing Manager
Jan 2026 — Present · Atlanta, GA, US
Develop and execute annual product marketing strategies aligned with business and revenue goals-Partner with Sales, Account Management, Business Development, and Demand Generation to drive opportunity creation and engagement across all buyer stages-Build market expertise through primary and secondary research, analyzing trends, segmentation, competition, and customer needs-Lead competitive intelligence and translate insights into actionable sales enablement tools-Define and maintain buyer personas to support messaging, positioning, and the purchasing journey-Shape and refine messaging and positioning for the HealthEdge Source solution across payer and adjacent markets-Apply messaging across sales collateral, web content, campaigns, PR, blogs, thought leadership, and customer case studies-Support product launches in partnership with Product and leadership, aligning positioning, pricing, packaging, sales enablement, and demand generation-Develop and manage customer references, testimonials, and case studies for internal and external use-Enable sales teams with high-impact materials, presentations, persona profiles, training, and competitive tools to accelerate pipeline velocity-Lead cross-functional contributors, manage product marketing initiatives, and improve processes that drive clarity, efficiency, and transparency.
Education
Georgia State University - J. Mack Robinson College of Business
Master of Business Administration (M.B.A.), Hospitality Administration/Management
2016 — 2017
Georgia State University
Bachelor Business Administration, Marketing
2012 — 2016
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