Chris Bratt
Senior Digital Product Designer @the LEGO Group
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WORK HISTORY
Senior Digital Product Designer @the LEGO Group
London, GB
Leading the design for search and browse experiences of the global eCommerce experience on LEGO.com, collaborating with international stakeholders across Europe, the US, and Japan to drive key business outcomes • Designed and launched a mobile-first product image gallery, directly resulting in a 5% increase in conversion • Initiated and led a cross-squad initiative to improve the awareness and understanding of promotional offers, achieving a 6% uplift in conversion
EDUCATION
University of Portsmouth
Bachelor's degree, Interactive Media Design
SKILLS
ABOUT CHRIS BRATT
A strategic Product Design Lead with over 15 years of experience, offering a rare blend of deep front-end development expertise and user-centred design leadership. Skilled in guiding teams to create high-quality digital products that balance innovative thinking with business needs. My expertise spans the entire design process, from establishing scalable design systems to collaborating with C-suite stakeholders on product strategy.Guided by principles of quality, simplicity, and a lean approach, I begin with a deep understanding of the user problems to deliver data-informed solutions that drive measurable impact.
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