Christopher M.

Partner, Head of Marketing @Tractorbeam

Dallas-Fort Worth, TX, US

As a partner at Tractorbeam, I lead the growth, strategy, and operations of our digital business, ensuring we drive measurable success for our clients. From high-level business development to hands-on campaign execution, I oversee every aspect of our digital marketing ecosystem.Key Responsibilities: • Business Leadership & Growth: Oversee digital operations, sales, and strategy to drive revenue and scale our digital marketing services. • Client Services & Relationships: Build and maintain long-term client partnerships, ensuring proactive communication and strategic alignment. • Client Strategy & Execution: Develop and execute data-driven digital media strategies to help brands exceed their marketing and business goals. • Paid Media & SEO: Lead the strategy for paid campaigns (Google Ads, Bing, Meta, and content distribution) and SEO initiatives (migrations, audits, and ongoing optimization). • Data & Analytics: Leverage analytics and reporting to optimize performance, ensuring every campaign is backed by measurable results. • Team & Process Development: Build high-performing teams and implement scalable processes that enhance efficiency and client success.Key Achievements:~ Created and scaled Tractorbeam’s digital division, driving significant revenue growth year over year.~ Built and optimized full-funnel marketing strategies that increase brand awareness and conversions.~ Strengthened client relationships through consultative strategy, transparent communication, and measurable results.~ Expanded digital capabilities to meet shifting industry trends and client needs.

Texas Wesleyan University

BFA, Theatre/Theater