Christopher Zimmermann
B2b Digital Commerce Manager Surewerx @SureWerx
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WORK HISTORY
B2b Digital Commerce Manager Surewerx @SureWerx
CA
Lead SureWerx’s North American B2B digital transformation, redefining how distributors order, manage accounts, and access resources online.• Spearhead the migration from legacy Salesforce systems to Intershop, establishing a scalable and data-driven commerce environment.• Integrate enterprise tools like Inriver (PIM), Bynder (DAM), and SPARQUE AI Search to enhance content accuracy and product discovery.• Drive adoption and engagement through analytics and performance optimization using GA4, GTM, and Power BI.• Partner with IT, Sales, Finance, and Marketing to align digital commerce with revenue, customer, and operational goals.• Champion accessibility, UX best practices, and continuous improvement across SureWerx’s digital ecosystem.Recognition: Contributed to SureWerx being named Mid-Market Digital Commerce Manufacturer of the Year (2025) at the B2B eCommerce Industry Awards, with SureWerx publicly highlighting my work on the SureWerx Connect platform.Impact: built a unified, business-led commerce framework that simplifies complex distributor transactions and delivers measurable growth across North America.
EDUCATION
Sheridan College
Post Graduate Diploma, Interactive New Media Design
University of Guelph
Bachelor of Arts - BA, Fine and Studio Arts
ABOUT CHRISTOPHER ZIMMERMANN
I’m a B2B digital commerce leader focused on transforming how distributors and manufacturers engage, buy, and grow online.At SureWerx, I lead the modernization of our North American eCommerce ecosystem, unifying strategy, operations, and technology across Intershop, Inriver, Bynder, SPARQUE, GA4, and our internal systems. My work on SureWerx Connect was recently highlighted by SureWerx after the company earned Mid-Market Digital Commerce Manufacturer of the Year (2025) — a recognition tied directly to the digital transformation we’ve delivered.My approach is simple: build scalable platforms, eliminate friction, and turn digital tools into real revenue drivers for both customers and sales teams.Core strengths and keywords recruiters search for: B2B eCommerce leadership (Intershop, Salesforce Commerce) Platform modernization & digital transformation Cross-functional program management (IT, Sales, Marketing, Finance, Operations) PIM/DAM/AI integration (Inriver, Bynder, SPARQUE) Data & analytics (GA4, GTM, Power BI, customer insights) UX design, accessibility, and customer onboarding Process optimization & automation Distributor enablement and self-service portalsI thrive at the intersection of business strategy and digital execution — building tools, systems, and experiences that streamline complex B2B commerce and drive measurable growth.
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