Christopher Williams

About Christopher Williams

Expertise: Over 20 years of leadership in marketing, product development, and business…

Experience

1. Chief Marketing Officer

   Parker University

   Nov 2018 — Present

   Expanding the Parker house of brands categorically and in capabilities, surpassing 50% enrollment growth, gathering conference registrants for the first time in decades, alongside new, alternative revenue streams. • Brand updates, innovative sales kits, and aggressive advertising and recruiting drove 44% growth from 20••••22 in enrolled/converted students. Goal achieved in 3 years, vs. original 5-year proposed plan. • Consistently increased attendance up to 38% YoY at each Parker Seminar; in-person, hybrid, or digital. • Launched 14+ brand campaigns ranging from inventive seminar themes to ecommerce websites, driving ROI success in the first year to each. • Built a continuing education content portal that hit membership goals 3 years earlier than 5-year plan required. • Annually brokered 11+ major sponsorships, white label, and trade partnerships that furthered brand and audience support goals for all parties involved.

Education

• Western Governors University

  Bachelor’s Degree, Business Administration and Management, General

  2012 — 2016

Skills

• Quality Assurance
• Computer Games
• Gaming
• Mobile Applications
• Start-Ups
• Video Game Production
• Adobe Photoshop
• Gameplay
• Scrum
• Video Games
• Online Gaming
• Game Design
• Casual Games
• Game Publishing
• Digital Product Development
• Software Project Management
• Digital Strategy
• Analytics
• E-Commerce
• Photoshop
• Agile Project Management
• Product Management
• Product Marketing
• Game Development
• Outsourcing
• Cross-Functional Team Leadership
• Project Management