Christopher Williams

Senior Area Manager @Iceland Foods

Manchester, GB

Key Contributions: • Inaugurated six new stores and refurbished 15 existing stores by collaborating with external vendors and contractors to ensure timelycompletion and adherence to brand standards. • Increased 36% sales by revamping failing dark store concept and applying strategic changes to store layout, inventory management, and customerexperience. • Oversaw 18 Iceland stores in Manchester, transforming sales, marketing,and supply chain operations.• Successfully managed and led 510 employees with an annual turnover of£63M through effective operational management. • Controlled financial cost headings for accuracy and compliance withcompany policies. • Implemented new commercial channels like Uber Eats to boost revenue andmarket share.• Developed employee engagement initiatives to foster teamwork, collaboration, and employee recognition.• Assessed the current operational model to recommend strategic changes.• Collaborated with the board of directors to formulate effective strategiesfor people development, training, and succession planning.• Guided senior management and employees on compliance-related matters.• Increased e-commerce operations profitability through strategic changes.• Strategic planning• Operations management• Team building• Performance management• Budgeting• Financial analysis• Sales management• Business development

The University of Huddersfield

Product innovation, design and development