Christopher Varela

Senior Marketing Manager @Kendo Brands, Inc.

San Francisco, CA, US

Crafted and executed 360 marketing campaign for FB+ FS launch across 8 African countries, resulting in 1.5B net-new impressions and driving sales +30% to budget. Overall, scaled Fenty’s international presence from 17 to 37 regions (Brazil, EU regions, African counties) driving millions in sales • Spearheaded comprehensive paid media strategies, including retailer, for premier product launches, oversaw multi-million dollar budgets, and led partnerships with external agencies that scaled our paid platform presence from two to four, with a consistent blended ROAS +10% to goal. Recognized opportunity in media performance and proactively sourced compelling organic content to spark/boost on Tiktok + Meta that resulted in double-digit growth in VTR • Orchestrated 360 marketing campaign (consumer events, paid media, influencer gifting/contracts, PR, retailer marketing) “Find your Fenty Match” from strategy to execution, resulting in +3% awareness (YouTube) and +23% lift in sales across the US and Canada• Managed business unit VP relationships globally and pioneered first-ever co-branded lip campaign, and complexion + holiday campaign, resulting in 120% w/w revenue growth. Implemented end-to-end strategy for development• Developed calendar-driven Core product priorities by leveraging market insights, seasonality, and product penetration. Then scaled this approach across Fenty’s orgs• Previously held Associate Marketing Manager and Marketing Manager role

Woodrow Wilson High

H.S. Diploma

California State University, Long Beach

BS, Marketing

California State University

B.S, Marketing