Christopher Varela
Senior Marketing Manager - Core Marketing + Paid Media at Kendo Brands, Inc.
- Role
- Senior Marketing Manager at Kendo Brands, Inc.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
Experience
Senior Marketing Manager
May 2018 — Present · San Francisco, CA, US
Crafted and executed 360 marketing campaign for FB+ FS launch across 8 African countries, resulting in 1.5B net-new impressions and driving sales +30% to budget. Overall, scaled Fenty’s international presence from 17 to 37 regions (Brazil, EU regions, African counties) driving millions in sales • Spearheaded comprehensive paid media strategies, including retailer, for premier product launches, oversaw multi-million dollar budgets, and led partnerships with external agencies that scaled our paid platform presence from two to four, with a consistent blended ROAS +10% to goal. Recognized opportunity in media performance and proactively sourced compelling organic content to spark/boost on Tiktok + Meta that resulted in double-digit growth in VTR • Orchestrated 360 marketing campaign (consumer events, paid media, influencer gifting/contracts, PR, retailer marketing) “Find your Fenty Match” from strategy to execution, resulting in +3% awareness (YouTube) and +23% lift in sales across the US and Canada• Managed business unit VP relationships globally and pioneered first-ever co-branded lip campaign, and complexion + holiday campaign, resulting in 120% w/w revenue growth. Implemented end-to-end strategy for development• Developed calendar-driven Core product priorities by leveraging market insights, seasonality, and product penetration. Then scaled this approach across Fenty’s orgs• Previously held Associate Marketing Manager and Marketing Manager role
Education
Woodrow Wilson High
H.S. Diploma
California State University, Long Beach
BS, Marketing
2004 — 2010
California State University
B.S, Marketing
Skills
- Broadcast
- Marketing Communications
- Marketing
- Brand Management
- Digital Marketing
- Marketing Strategy
- New Business Development
- Account Management
- Digital Media
- Management
- Project Management
- Online Marketing
- Advertising
- Social Media
- Television
- Public Relations
- Integrated Marketing
- Social Media Marketing
- Online Advertising
- Sales
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