Christopher Toia

About Christopher Toia

My passion is helping ambitious companies realize their growth potential quickly and sustainably by implementing strategies enabling their unique story to be their competitive advantage. I am a Sales and Go-to-Market executive with 15+ years of CPG industry experience working in the US and EU. As Global Head of Sales for Mikkeller, I was P&L responsible for the sales division, and accountable for developing and executing the sales and go-to-market strategy for a fast-growing brand sold in fifty countries.Throughout my career, I have seen that clarity in focus, priorities, and communication is the difference between a great product and a successful company. With experience and a lot of help from great colleagues, I’ve developed a framework that consistently aligns stakeholders, defines priorities, and enables teams to pursue target opportunities efficiently and effectively. I have worked with distributors, wholesalers, and importers on six continents - investing in shared success by aligning strategy with priorities and programming, leading to sales teams that are focused on executing the sales and account management processes. Earlier in my career, a role as a key account manager taught me how to drive volume and execute trade marketing programming by understanding that my client’s priorities are my opportunities. I have worked with retailers like Whole Foods Market and Costco, five-star hotels like Villa Copenhagen, fast-casual dining like Burger King, and globally recognized media franchises like Game of Thrones. I am grateful for having the opportunity to lead and develop teams of sales professionals with transparency and empathy while challenging them to reach new heights. At Mikkeller, I led with a data-driven approach enabling teams to create value for their clients and achieve their career goals. I am exploring executive-level opportunities with premium brands where I can use my skills in creative thinking, analytical problem solving, and engaging communication to be a part of leading teams to success. I am looking forward to discussing the opportunity to empower your growth journey. Please send me a message if you would like to connect.

Experience

1. Vice President of Sales

   Three Notch\'d Brewing And Distilling Company, Llc

   Jan 2023 — Present · Charlottesville, VA, US

   Led large-format strategy execution, securing 1,500+ new points of distribution for beer, RTD, and non-alcoholic brands, becoming the #1 independent Virginia craft brewery in Virginia IRI scan data- Spearheaded DTC platform growth, driving 7x revenue increase and reducing customer acquisition cost by 65%. Increased customer retention and overall basket size, resulting in a positive ROAS- Introduced new product categories, including Ready-to-Drink cocktails, winning over 1,400 points of distribution, without adding budget or headcount- Reduced overhead costs while maintaining positive revenue and volume growth.

Education

• Hofstra University

  Bachelor's degree, Philosophy

  2002 — 2006

Skills

• Leadership
• Microsoft Powerpoint
• Microsoft Office
• Sales
• Public Speaking
• Microsoft Word
• Craft Beer
• Sales Management
• Team Building
• Microsoft Excel
• English