Christopher Thornton

About Christopher Thornton

ThinkLA \'Agency Leader of the Year\' award winning Marketing Executive with over 17 years of National & Regional advertising experience. Expertise in integrated media planning with an emphasis in digital, including strategy, planning and buying. Specialties include Advertising Partnership Planning, Programmatic, Search, Display, Mobile, Video, Native, Social, Influencer Marketing and Gaming. Significant experience developing detailed marketing strategies, building consumer data segments, working with creative teams, and analyzing cross channel campaigns.

Experience

1. SVP, Digital Strategy, Planning and Activation & Integrated Investment

   Horizon Media

   Dec 2021 — Present · Los Angeles, CA, US

   ThinkLA \'Agency Leader of the Year\' 2023 WinnerClients: All Cross Coastal Honda Dealer Association Business at Horizon, in collaboration with American Honda, including SoCal Honda, TriHonda, New England and Carolinas among 19 Association Groups, as well as West Coast accounts including California Lottery, Dignity Health/CommonSpirit Health, and BlueTriton Brands (now Primo Brands). New Business Investment Lead across a range of verticals including Travel/Hospitality, QSR, Retail, Gaming, Auto, Tech, and Healthcare.

Education

• UCLA

  B.A., Communication Studies

  2001 — 2005

Skills

• Comscore
• Mobile Marketing
• Digital Marketing
• Digital Media
• Interactive Media
• Mobile Advertising
• Social Media Marketing
• Search Engine Marketing (Sem)
• Media Buying
• Integrated Marketing
• Content Strategy
• Marketing Strategy
• Interactive Marketing
• Advertising Sales
• Digital Strategy
• Media Planning
• Analytics
• Media Strategy
• Social Media
• Interactive Advertising
• Sem
• Advertising
• Online Advertising