Christopher Steigler

Seo Associate & Testing @Tommy Hilfiger

New York, NY, US

Led end-to-end SEO strategy for Tommy Hilfiger North America, identifying and prioritizing critical technical issues that drove 300% YoY growth in organic impressions and increased non-branded share from 5% to 15%.Managed a 3rd party SEO execution team, setting priorities, briefing work, and QA’ing deliverables to ensure technical fixes and on-site enhancements were implemented efficiently across hundreds of high-volume PLPs and key landing pages.Implemented technical SEO initiatives including crawlability improvements, schema markup, and canonical tags, improving indexation and SERP performance for priority product listing pages and core categories.Partnered with global, UX, copy, site merchandising, media, marketing, and PR teams to build a cohesive organic strategy, aligning taxonomy, internal linking, and on-site experience with campaign and brand priorities to boost CTR and category-level rankings.Developed content expansion roadmaps across men’s, women’s, and kids’ collections, using competitive analysis and search trends to identify new keyword opportunities and expand visibility beyond core branded terms.Supported high-impact seasonal campaigns such as Black Friday, Cyber Monday, and holiday gift guides with SEO-optimized landing pages and onsite content, contributing to higher organic traffic share during peak periods.Leveraged Google Search Console, Adobe Analytics, and Looker Studio to monitor performance, separate branded and non-branded growth, build dashboards, and communicate results and next-step recommendations to leadership.

Western Connecticut State University

Bachelor's degree, Marketing