Christopher Root

About Christopher Root

Experienced Performance & Growth Marketing Professional | SEM | Paid Social | Paid Affiliates | CPC, CPL, CPA Paid Strategies in SaaS companies.I am an accomplished performance and growth marketing manager with over 10 years of paid & inbound marketing experience. Throughout my career, I have honed my skills in crafting data-driven marketing strategies that optimize performance and fuel growth. By effectively managing budgets and teams, I have consistently maximized ROI and achieved revenue targets. My keen understanding of business, psychology and marketing ensures that marketing campaigns are executed with precision and effective messaging, delivering timely results.With a strong analytical mindset, I excel in generating comprehensive reports that provide valuable insights into campaign performance, audience behavior, and market trends. I am adept at distilling complex data into clear and actionable recommendations, empowering executive decision-making.Having worked extensively in start-up environments, I understand the unique challenges and opportunities they present. I thrive in fast-paced, agile settings where creativity and innovation are encouraged. My SaaS marketing experience equips me with a deep understanding of the industry\'s nuances, enabling me to develop tailored strategies that resonate with target audiences and drive customer acquisition.I am passionate about collaborating with cross-functional teams and leveraging cutting-edge technologies to achieve business objectives. Through my effective communication and presentation skills, I have successfully influenced stakeholders at all levels across organizations, including C-suite executives.If you are seeking a connection with a results-oriented performance and growth marketing professional with a proven track record, let\'s connect.

Experience

1. Senior Performance Marketing Manager

   Housecall Pro

   Jul 2025 — Present · US

   Developing and leading marketing strategies and initiatives: This includes both long-term vision and detailed execution plans for various marketing initiatives.Managing and mentoring a team: Guiding and supporting my marketing team, fostering their career development, and ensuring high performance.Collaborating cross-functionally: Working closely with product, engineering, sales, creative, video, martech, devops, analytics, and customer success teams to align marketing efforts with broader company goals.Analyzing growth performance: Tracking key performance indicators (KPIs) and making data-driven decisions to optimize paid and organic marketing strategies across the funnel.Driving innovation: Exploring new tools, strategies, and best practices to improve marketing effectiveness.

Education

• Colorado Christian University

  Bachelors of Science, Business Administration

  2013 — 2018

• Colorado Christian University

  Bachelors of Science, Marketing

  2013 — 2018

• Colorado Christian University

  Bachelor of Arts - BA, Psychology

  2013 — 2018