Christopher Richards

Digital and Social Media Manager @Mg Motor Uk Ltd

Project managed the introduction of the award-winning new MG Motor UK brand website including writing the briefing document, organising and running the pitch process, and managing the complete design and build phase with MG\'s web agency. Furthermore, I also managed the end to end launch of MG\'s suite of over 150 new dealer websites. Introduced MG Motor UK\'s first lead management system running the pitch process and the implementation of the system across MG\'s network of over 150 dealers. Additionally, my responsibilities are: • The content and optimisation of the mg.co.uk website • The content and optimisation of MG Motor UK dealer sites • Search Engine Optimisation (SEO) • All paid digital media including paid search, display, and paid social • Lead management • Organic social media - management of content posted on MG Motor UK Facebook, Twitter, Instagram, YouTube, and LinkedIn channels • Agency management • Management of digital marketing budget