Christopher Rayson
Director, Marketing Automation Operations at Sun Life Financial @Sun Life
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WORK HISTORY
Director, Marketing Automation Operations at Sun Life Financial @Sun Life
Toronto, ON, CA
EDUCATION
University of Windsor
Dual Major Business and Computer Science [Honours w/ Coop], Computer Science & Business Commerce
Schulich School of Business - York University
Mini-Masters of Analytics Program, Analytics
SKILLS
ABOUT CHRISTOPHER RAYSON
Experienced Marketing Operations and Marketing Automation Director with 14+ years managing and leading marketing operations, including development of a central tech-stack, reporting, metrics, strategic insights, and alignment etc.Experienced with multiple Marketing Ops tools; Adobe Campaign, Unica, Acoustic, Salesforce, IBM Optimize & Marketing Cloud, Wrike, Adobe Experience Manager, Litmus, Tableau and more.Highly skilled in email marketing automation and the infrastructure required to deliver to over 7MM recipients and over 150MM emails annually. Strong proficiency in email deliverability, maintaining a 99.97% deliverability score across multiple IP and domain configurations for consecutive years across B2C, B2B2C, B2B and prospect/lead gen journey and email programs.Superior knowledge of the marketing technology landscape, and how various technologies and solutions fit together to accelerate marketing programs. Solutions orientated; ensuring effective strategy, efficient investment, and accountability in respect to Marketing Technology and Marketing automation capability gaps in exiting tech stacks.
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