Christopher Percy
Director of Business Development @Align Wellness
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WORK HISTORY
Director of Business Development @Align Wellness
Toronto, ON, CA
As the Director of Business Development at Align Wellness, I empower small to medium-sized clinics and health and wellness businesses to elevate their sales performance to unprecedented levels. My role involves managing the sales and admin teams, hiring internal and external team members, strategizing new marketing efforts, exploring new business opportunities, maintaining strong relationships with an active and growing partner list, and exceeding key performance indicators (KPIs).In 2024, we doubled our number of partners, helping several of them significantly increase their monthly revenue, with one partner growing from $15K to $30K per month over 10 months. This success was achieved through designing new procedures, implementing marketing strategies, and fostering strong relationships. My sales leadership has also secured long-term agreements with several large partners.Beyond financial results, I ensure the team focuses on providing the highest quality of service. We prioritize robust support for both partners and practitioners, as our service is a registered one that comes with strict requirements. Patient safety and security are always top priorities when onboarding new partnerships.During the COVID-19 pandemic, I played a pivotal role in creating our virtual care model, enabling clients to adapt to the changing healthcare landscape and extend care to patients who couldn’t visit clinics. I also developed partnership agreements that reduced turnover rates among partners, ensuring resilience during challenging times.I take pride in delivering exceptional results, emphasizing expertise, meticulous attention to detail, and a proactive approach to challenges. If you\'re seeking to enhance your sales, expand your reach to remote locations, and ensure quality care, reach out to Align Wellness to explore how we can help you achieve your objectives.
EDUCATION
University of Toronto
Bachelor of Applied Science (BASc), Mathematics and Statistics
SKILLS
ABOUT CHRISTOPHER PERCY
As Director of Business Development at Align Wellness, I specialize in driving growth for small to medium-sized clinics and health and wellness businesses. I oversee sales and operations, lead teams, and implement marketing strategies that deliver exceptional results. In 2024, I doubled our partner base and helped key partners significantly increase revenue, with one seeing a jump from $15K to $30K monthly in just 10 months.My leadership has secured long-term agreements with large partners, and I ensure our team delivers top-quality support while prioritizing patient safety. I also played a key role in developing a virtual care model during the pandemic, expanding access to essential services.Beyond my work at Align, I consult for other companies, helping them with sales, staffing, and management solutions. I’m passionate about fostering sustainable growth and providing value-driven strategies that lead to long-term success.In my free time, I love staying active, whether it’s attending boot camp classes, going for hikes, or walking my dogs. I also enjoy unwinding with a good, binge-worthy TV show.
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