Christopher Noble
Senior Director, Editorial @Yahoo Finance
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WORK HISTORY
Senior Director, Editorial @Yahoo Finance
I started the Yahoo Finance personal finance lead-generation content business and built it into the primary driver of revenue in a $10 million annual revenue operation in two and a half years. I hired the content team and created and executed the content strategy. I worked with PED to launch new page templates, plan and build product modules and outline an SEO-optimized taxonomy for our expanding library of articles. In May of 2023 we published our first 40 articles on savings accounts and banking and drove a few thousand dollars in revenue for the year. Since then, I’ve overseen our expansion to cover credit cards, mortgages, insurance, loans and investing. The content library, now numbering close to articles, drives million of page views every month and has brought in more than $15 million in revenue.
EDUCATION
Columbia University - Graduate School of Journalism
M.S., Journalism with a concentration in international affairs
Columbia University
B.A., English, with history minor
SKILLS
ABOUT CHRISTOPHER NOBLE
Chris is an award-winning journalist, digital content strategist, team builder and newsroom leader. A veteran of multiple startups, he specializes in content marketing and scaling content operations to maximize performance, engagement and revenue.As the senior editorial director for personal finance at Yahoo Finance, he is responsible for all aspects of the personal finance business’ content strategy as well as its execution. He oversees a team of nine editors and writers who work at the intersection of organic search driven content and news. The team is focused on providing Yahoo Finance’s roughly 100 million monthly users with timely, relevant and reliable information in articles and products designed to give them the confidence and opportunity to take control of their finances.Chris was previously managing editor and head of platform of Knowhere News, a news and technology startup, where he was responsible for overseeing all of the organization’s content and for ensuring Knowhere\'s AI-powered tools were optimized to support local journalists. Knowhere was focused on using technology and critical thinking to produce unbiased, fact-based journalism at the local and national level. The company was founded on the premise that coverage of that kind is essential for communities — and democracy — to thrive. Before that, Chris an editor at The Information, a groundbreaking publication launched by former Wall Street Journal reporter and entrepreneur Jessica Lessin that is rewriting the rules of successful online publishing and setting the industry standard for high-quality, exclusive-driven journalism.Prior to The Information, Chris helped build the content team at Nerdwallet where he led groups that created revenue-generating content in verticals including home buying and mortgages, small business, and car loans.Chris is a dual citizen whose extensive experience living and working in Europe, Asia and Africa gives him a global perspective.
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