Christopher M.

About Christopher M.

Influencer marketing and communications professional with 6+ years of proven experience driving brand growth and advocacy through strategic relationship-building, high-impact brand experiences, and partnerships rooted in purpose. I’m energized by the dynamic, ever-evolving world of social and influencer marketing, where creativity, strategy, and human connection intersect. I love being in a space where I can bring ideas to life and help brands connect with people in a real, meaningful way.

Experience

1. Senior Influencer Relations Manager

   Benefit Cosmetics

   Dec 2024 — Present

   Lead the brand\'s Influencer Relations team, overseeing strategic development, campaign execution, and performance optimization to drive brand growth and advocacy across social platforms. Serve as a cross-functional leader, aligning influencer strategy with overarching brand marketing, PR, and digital initiatives. • Lead and mentor the Influencer Relations team, developing data-backed strategies that exceed KPI & EMV goals. • Manage paid influencer collaborations, sourcing macro-tier talent and executing go-to-market campaigns that amplify reach and engagement. • Scale and evolve the brand\'s multi-tier creator ecosystem, expanding partnerships with MUAs, UGC creators, and emerging brand advocates to drive share of voice. • Act as lead for brand touchpoints, driving authentic advocacy and brand loyalty through unique influencer experiences and relationship-driven activations. • Report on influencer marketing performance and engagement trends to optimize campaign strategies.• Oversee external agency and platform partners, ensuring full alignment with business objectives and goals.

Education

• University of San Francisco

  Bachelor’s Degree, Media Studies

  2014 — 2018