Christopher Lucero
JD, MFA, Senior Vice President - Licensing and Brand Management Professional - Banijay Rights / EndemolShine North America - Former NBCUniversal; Sony Pictures Television; Games Workshop
- Role
- Senior Vice President at Banijay Rights
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Christopher Lucero
Experienced licensing industry executive with extensive background in character licensing, brand management and genre properties. A tenacious leader with deep experience in consumer products licensing across all categories, from a global perspective, having worked with top tier intellectual properties from major entertainment studios, including NBCUniversal, Sony Pictures Television, Toho Co. and Bandai Namco. Possessing a unique portfolio of qualifications in the character and genre spaces, including a strong understanding of popular culture and fandom coupled with a multi-faceted business/legal background that has led to building thriving licensing programs for new properties as well as resurrecting and/or growing venerable, evergreen brands; consistently resulting in achieving beyond traditional expectations.
Experience
Senior Vice President
Mar 2025 — Present · Los Angeles, CA, US
Education
California State University, Long Beach
BA, Political Science
1995 — 2000
Pepperdine Law
JD, Law
2000 — 2003
UCLA
MFA, Film & Television Producers Program
2002 — 2004
Skills
- Intellectual Property
- Social Games
- Intelligence
- Mobile Games
- Mobile Applications
- Entertainment Industry
- Monetization
- Interactive Entertainment
- Mobile Content
- Music
- Business Development
- Digital Marketing
- Brand Development
- Brand Licensing
- Social Media
- Business Affairs
- Entertainment
- Social Networking
- Licensing Negotiations
- Music Licensing
- Social Media Marketing
- Mexican
- Branded Entertainment
- Video Games
- Casual Games
- Computer Games
- Digital Strategy
- Advertising
- Brand Management
- Content Strategy
- Digital Distribution
- Marketing
- Mobile Devices
- Sponsorship
- Media & Entertainment
- Licensing
- Entertainment Law
- Mobile Marketing
- Digital Media
- Television
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