Christopher Lester

About Christopher Lester

I’m a growth and revenue leader with 15+ years scaling SaaS and healthcare technology organizations—from early-stage through acquisition. I build high-performance teams, architect go-to-market systems, and turn operational chaos into repeatable, measurable growth. My track record includes transforming brand positioning, aligning sales and marketing into one engine, and driving double-digit revenue growth in complex environments.I’ve led organizations through rapid scale, built demand-gen and sales functions from the ground up, and helped companies evolve from founder-led scrappiness into disciplined, high-trust execution. I believe the most powerful results happen when clarity, accountability, and culture align—and when leaders create an environment where people can do the best work.The common thread across my work - I help companies grow with intention, operate with discipline, and scale in ways that create enterprise value.What I’m Known For:• Scaling companies from early stage through acquisitionBuilding GTM strategy, commercial operations, and revenue systems that drive predictable outcomes• Building aligned sales + marketing enginesDemand generation, messaging, positioning, and pipeline acceleration that drive meaningful growth• Developing high-performance teamsHiring, coaching, structure, compensation design, enablement, and culture that attracts and retains top talent• Turning chaos into clarityInstalling systems, dashboards, KPIs, and operating rhythms to create visibility, accountability, and speedAcross my career, I’ve partnered with brands including The Atlanta Falcons, Garden & Gun, Sylvan Learning, PatientFocus, and PLOS, leading storytelling that resonates, strengthens customer loyalty, and fuels revenue expansion.At my core, I’m a builder—of systems, strategies, teams, and companies. I thrive in environments where growth is expected, change is constant, and the work matters.If you’re building something bold and want someone who can take you from vision to execution with momentum and heart, let’s connect.

Experience

1. Founder & Creative Director

   Clifton Leopold

   Jan 2020 — Present

   Founded a lifestyle and accessories brand built on storytelling, craftsmanship, and emotional connection. Led full brand development, product vision, and go-to-market strategy from concept through international launch, now serving customers across four continents. Built an engaged community and premium experience through intentional brand voice, creative direction, and high-touch customer experience.Key Achievements• Built the brand from the ground up, including identity, product strategy, packaging architecture, and digital storefront• Launched an integrated GTM plan across e-commerce, email, social, brand partnerships, and experiential campaigns• Grew customer base to four continents, demonstrating global appeal and scalable market positioning• Directed all creative execution including messaging, photography, styling, merchandising, and UX design• Managed sourcing, manufacturing, and supply chain operations to support high-quality production and fulfillment• Developed community engagement and retention strategy, driving repeat business and organic brand advocacy• Established retail partnerships and limited-edition collaborations to expand reach and deepen brand visibilityLeadership & Philosophy• Built a culture of excellence, integrity, and storytelling — creating products designed to hold meaning and memory

Education

• Emeritus

  Marketing

  2017

• Lipscomb University

  Bachelor of Arts (B.A.), Organizational Communication, General

• Middle Tennessee State University (MTSU)

  Bachelor of Arts (BA), Business, Management, Marketing, and Related Support Services

Skills

• Marketing Communications
• Marketing Strategy
• Email Marketing
• Project Management
• Saas
• Online Advertising
• Sales Process
• Event Management
• Social Media Marketing
• Digital Marketing
• Digital Strategy
• Email Strategy
• Team Building
• Cross-Functional Team Leadership
• Customer Experience
• Account Management
• Demand Generation
• Project Planning
• Brand Awareness
• Storytelling
• Public Speaking
• Creative Problem Solving
• Software as a Service (Saas)
• Salesforce.com
• Marketing
• Customer Service
• Online Marketing
• Management
• Sales
• Social Networking
• Leadership
• Leadership Development
• Customer Relationship Management (Crm)
• Digital Media
• Marketing Management
• Integrated Marketing
• Organizational Leadership
• Entrepreneurship
• Business Process Improvement
• Collaborative Problem Solving