Christopher J.
Chief Operating Officer at Simply The Best Digital | Chief Marketing Officer & Minority Owner of mPWR | Digital Marketing Professional | Public Relations | Business & Marketing Consultant | Strategist
- Role
- Chief Marketing Officer & Partner at Mpowr
- Location
- Boca Raton, FL, US
- LinkedIn followers
- 500 followers
Experience
Chief Marketing Officer & Partner
Jul 2025 — Present · FL, US
As a minority owner and the Chief Marketing Officer of mPWR, I am driving the global strategy to empower hundreds of millions of lives in emerging markets through technology access and financial inclusion. I am responsible for building and scaling a brand that directly addresses a $1T+ digital finance opportunity, bringing our holistic \"Fintech Super-App\" ecosystem to over 1.1 billion underbanked individuals worldwide.My leadership spans the full marketing and brand-building spectrum:Market Entry & Growth: Architecting and executing the go-to-market strategy, beginning with our 2025 launch in Mexico and scaling to serve a projected 100M+ members by 2035.Brand & Product Marketing: Leading the positioning for the integrated mPWR suite—including mPWR Phone, Pay, Connect, Media, and our utility Token—to create a \"customer for life\" through a high-engagement, high-retention platform.Customer Acquisition: Spearheading multi-channel acquisition strategies targeting the young underbanked, micro-entrepreneurs, and remittance recipients through partnerships with mobile carriers, NGOs, retail channels, and influencer marketing.Data-Driven Strategy: Leveraging our proprietary AI for customer insights, credit scoring, and fraud prevention to build a sustainable, scalable, and risk-mitigated business model.Vision & Leadership: As a member of the founding team, I am fundamentally dedicated to building a difficult-to-replicate ecosystem that delivers lasting value and positions mPWR to win in a high-growth sector.
Education
Troy University
Psychology
2002 — 2006
Troy University
Social Sciences
Southeastern University
Bachelor of Science, Communication and Media Studies
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