Christopher Hollenback

Distinguished Communications Director @University Of Wisconsin Center For Tobacco Research And Intervention

I handle communications and marketing for the University of Wisconsin Center for Tobacco Research and Intervention, which is part of the UW School of Medicine and Public Health. Managed communications and marketing strategies, budgets, and campaigns for a center at the School of Medicine and Public Health Redesigned, assembled, and maintained the center’s web site, creating content that boosted hits and raised Google search rankings to #1 worldwide Wrote executive speeches and communications plans Managed social media accounts, including paid and unpaid content Produced annual reports, videos, booklets, brochures, and newsletters Led recruitment campaigns for major research studies Worked to ensure all communications materials adhered to protocols and complied with the approval granted by the institutional review board Directed media relations, working with reporters from outlets such as The Wall Street Journal, Vogue, ABC News, and New York Times and assisted the director and other staff with talking points and interview preparation Coordinated marketing for the center’s 30th anniversary Hired, trained, and managed interns