Christopher Helmly

About Christopher Helmly

Results-driven Sales Director with over 15 years of experience in the wine and spirits industry. My journey began at a hole-in-the-wall bar and at the ground level of one of the nation\'s largest distributors—experiences that taught me the value of hustle, grit, and continuous learning.Through dedication and a relentless drive to grow, I’ve earned the opportunity to lead high-performing sales teams, drive brand growth across the Eastern U.S, and specialize in one of the industry’s most dynamic markets: Florida.What I find most rewarding is building and mentoring teams of passionate sales professionals—individuals who bring energy, commitment, and a winning mindset every day. Empowering others to succeed while delivering strong results is what fuels me.

Experience

1. Sales Director East

   Frey Ranch Distillery

   Jan 2025 — Present · Fallon, NV, US

   As the East Region Sales Director, I lead sales, distribution, and marketing strategy across a diverse regional market. I manage national accounts, retail chains, and independent partners, ensuring strong execution and consistent brand representation. I also create and manage RFPs for local, regional, and national chains, helping secure new partnerships and strengthen existing relationships.In addition, I develop and launch programs that elevate brand awareness, strengthen customer loyalty, and expand market share. I coach and mentor a high-performing sales team, fostering growth, accountability, and professional development.I’m driven by building meaningful relationships with key stakeholders, delivering best-in-class service, and generating sustainable revenue growth.

Education

• Wine & Spirit Education Trust

  Level 2 wine snd spirits , Wine and spirits

  2014 — 2014