Christopher Ghilardi

WORK HISTORY

EDUCATION

ABOUT CHRISTOPHER GHILARDI

I am a Product marketing Manager, with a solid business and marketing analytical background. As a Product marketing team member my mission is to gather and share market insights in order to influence the product roadmap and my team is responsible of product features launch, addressing the right message, to the right audience, in the right moment.Here are some examples of what I do as a product marketing manager:DISCOVERY activities such as - Gather insights on the competitive market - Work on product features positioning DELIVERY activities such as - Design and deliver GTM strategies - Craft internal touchpoints messages - Cooperate in designing and conceiving landing pages - Enable and increase product features adoption - Plan and launch promotion activities - Create, together with the creative team and other stakeholders, educational videos about specific product features or topics.The product marketing team works in synergy with both Product Management, Marketing and Sales teams, cooperating daily with different company’s areas and stakeholders. Before joining the Product Marketing team, I was working as a Business and Brand analytics specialist and I participated in those projects requiring both analytical and business knowledge, in order to address the business requirements into analytical activities, gathering the most significant and actionable insights.This previous role allowed me to empower my data driven mindset and to better address both company and customers needs.