Christopher Garland
- Role
- Global Marketing Strategist at Revvity
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Christopher Garland
Increasing access to quality prenatal care, I manage global NIPT marketing efforts for…
Experience
Global Marketing Strategist
Jul 2020 — Present
Manage global advertising for Vanadis NIPT. Inclusive of strategy and deployment. Conduct prenatal market research, identify emerging territories, investigate evolving consumer needs. Create go-to-market blueprints, including customer segment creation, content architecture, channel strategy and sales alignment. Craft & copyright web, email, event and video content, inclusive of long-form customer interviews (1+ min), social ads (15 sec) and bumper ads (6 sec). Act as marketing consultant for Vanadis customers, travel to customer sites globally. Direct app development of all iPad sales tools, deploy to global sales teams. Manage account-based marketing, social, display, video, SEM & email campaigns, directing agencies accordingly. Developed customized social listening reports for department via Sprinklr.
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