Christopher G. Pathinathan

WORK HISTORY

EDUCATION

ABOUT CHRISTOPHER G. PATHINATHAN

I\'m a marketer and I help companies automate, scale, and optimize their marketing, sales, and customer service operations through the power of Generative AI. I specialize in Inbound Marketing with hands-on experience in crafting a cohesive content strategy that ties in high-impact digital advertising campaigns, robust marketing automation programs and email marketing. Having started my career as a writer, I have a persistent interest in copywriting, search engine optimization, social media trends, market research, CMS and blogging. Throughout my career, I have helped companies grow and scale newly launched products and services by building lead generation pipelines from scratch while setting up, migrating and optimizing CRM systems (Hubspot, Salesforce) and sales enablement platforms (Salesloft, Outreach, Zoominfo). I have also set up highly impactful marketing automation programs and email marketing campaigns to upsell, drive retention and improve revenues from existing clientele. My expertise in paid advertising on major social platforms has enabled companies to grow their following, increase awareness and improve their conversions and ROI.I enjoy building new audiences and monetizing them. Over the past ten years, I have had hands-on experience in 1. Driving traffic to a website and converting them into qualified leads 2. Building massive native social brands focussing on entertainment and news media 3. Increasing the number of paying subscribers by 3x for a new digital media subscription4. Discovering new revenue opportunities at net-zero cost and leveraging them through partnerships5. Leading the marketing of live and virtual events having led ticket-sales campaigns for live shows, in-person events and trade showsI turned my love for stories into a job when I graduated from engineering and started out as a writer. My fascination with storytelling led me to marketing. From crafting scalable content strategies to building agile marketing automation workflows across media, tech and SaaS, I\'ve done quite a few things until recently when generative artificial intelligence caught my attention.Despite my reservations, my curiosity got the better of me. I dove headfirst into the world of generative AI and have started to learn more about its use cases across business processes. With generative AI, I see the potential for automation, scaling and optimisation is massive. Feel free to shoot me a message to see how I can help you with AI tools, workflows & solutions to help you or your company.