Chris Fritz
Industry Segment Manager - Material Handling & Logistics @Lenze Americas Corporation
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WORK HISTORY
Industry Segment Manager - Material Handling & Logistics @Lenze Americas Corporation
I lead the Material Handling & Logistics vertical at Lenze Americas, supporting business development and strategic growth across automation-driven industries including warehousing, automotive, and airport systems. My primary focus is driving end-user and OEM engagement to influence specifications, grow market share, and align Lenze’s solutions with customer and industry needs.I collaborate closely with regional sales teams, global product managers, and engineering leadership to support the adoption of Lenze’s drive and automation technologies—particularly within strategic accounts and large-scale integrators. By aligning market strategy with execution, I help drive long-term growth through early design engagement, product validation, and value-based positioning.Key Highlights- Secured new specification positions with global end users, helping shape automation and drive technology standards across the sector- Supported successful product testing and evaluation efforts with tier-one OEMs and integrators, accelerating adoption of Lenze\'s mechatronic and inverter solutions- Contributed to a domestic manufacturing initiative to enhance lead time reliability and regional supply chain performance- Collaborate with international product and application engineering teams to guide North American product positioning and segment growth strategy- Represent Lenze at key industry events like PROMAT and contribute to market thought leadership through speaking engagements and technical panels- Actively participate in MHI and CEMA committees, helping shape innovation and best practices across the material handling industry.
EDUCATION
Western Michigan University - Haworth College of Business
Sales & Business Marketing
Wisconsin School of Business
Professional Development Certificate: Foundations of Management
SKILLS
ABOUT CHRIS FRITZ
I\'m a strategic commercial leader with nearly 20 years of experience helping automation and industrial technology companies grow through specification influence, OEM partnerships, and focused go-to-market strategy.My background spans direct sales, key account development, and industry segment management—most recently leading Lenze’s material handling and logistics vertical across the Americas, including airport and automotive sectors. I’ve helped drive specification wins with global end users, supported new product adoption at tier-one OEMs, and contributed to the launch of a domestic manufacturing program.I enjoy engaging with the industry through active participation in MHI and CEMA committees and recently had the opportunity to moderate a panel at PROMAT 2025 on the future of conveyance and logistics. I’m passionate about aligning technology with market needs, supporting cross-functional teams, and helping organizations deliver measurable results.Outside of work, I’m a husband, father, and sports fan who enjoys staying active and making time for fitness.
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