Christopher Ferandel
Senior Associate at MathCo
- Role
- Senior Associate at MathCo
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Christopher Ferandel
Reliable product manager with a comprehensive background in analytics. Intuitive…
Experience
Senior Associate
Aug 2021 — Present
Senior Associate (August 2021 – Present)The Home Depot (Lead Data Analyst / Scientist)o Lead team of two data analysts, determined overall strategy, and allocated workloadso Developed logistic regression model for predicting professional shoppers used in hundreds of models throughout Home Depoto Improved household promotion targeting through random forests and k-means clusteringo Worked with IT on bringing all Home Depot marketing KPIs into EDW and standardizing measurements o Gathered requirements, managed JIRA board, documented existing and created new KPIso Created and managed reporting on over $1B yearly ad spend through both SQL and Tableau dashboards o Primarily used SQL, R, Python, Tableau, and JIRACars.com (Lead Data Analyst / Scientist)o Lead team of three data analysts, determined overall strategy, and allocated workloadso Built market mix model resulting in shifting $19M dollars in ad spend from growth to brand marketing o Built k-means clustering model to identify types of site visitors to improve prediction of desired carso Created and managed tableau dashboards general reporting on over $110M in marketing spendo Primarily used SQL, R, Python, Tableau, and JIRA
Education
International Baccalaureate
High School, Atlanta International School
Georgia Institute of Technology
Bachelor of Science (B.S.)
Georgia Institute of Technology
Master of Business Administration - MBA
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