Christopher Coker
Head of Sales Development @Apex Group Ltd
Signup · Get unlimited contacts
WORK HISTORY
Head of Sales Development @Apex Group Ltd
London, GB
Head of Sales Development at Apex Group, with 8+ years of experience in financial sales and business development. Over the past 18 months, I’ve built and scaled two SDR Teams and now lead a global team of 7 SDRs, driving lead generation and pipeline growth across multiple regions.I’m proud that two SDRs from my first team have since been promoted to Associate Business Development roles, reflecting my focus on coaching, mentoring, and career development.I work in close partnership with Demand Marketing and the wider sales organization to design and execute campaigns, build pipeline at the top of the funnel (TOF), and ensure seamless collaboration between SDRs and BDs This alignment enables us to maximize results and accelerate growth.My leadership focus includes:Building and managing high-performing SDR teams across global marketsCoaching SDRs into confident, value-driven future sales leadersPartnering with marketing and sales on campaigns and TOF pipeline buildingCreating scalable lead generation strategies that deliver measurable growthPassionate about continuous improvement, I explore new tools and strategies to enhance team efficiency and success. Outside of work, I enjoy cycling and reading.
EDUCATION
Southbank University
MSc ITB, Information Technology in Business
ABOUT CHRISTOPHER COKER
I\'m a Sales Development leader with 8+ years’ experience across sales development and financial services, including building and scaling SDR functions in Fintech, Fund Administration, Private Markets, and Enterprise SaaS.I specialise in developing high-performing SDR teams, designing modern outbound and inbound engines, and aligning Sales Development with broader go-to-market and revenue strategy. My experience spans building teams from scratch, operating at global scale (UK, EMEA, APAC), and partnering closely with Sales, Marketing, and RevOps to deliver predictable pipeline.I’m particularly strong in:Coaching and developing early-career sales talent into confident, commercially effective sellersDesigning SDR operating models (ICP, sequencing, qualification, handoff, metrics)Improving conversion through better messaging, discovery, and call coachingEmbedding performance standards while building resilient, high-trust team culturesI’ve led SDR teams supporting complex buying environments, including institutional investors, private markets, and enterprise finance stakeholders, and I’m comfortable operating where credibility, structure, and consistency matter.I care deeply about people development, clarity of execution, and sustainable performance — building teams that perform today and leaders who grow tomorrow.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.