Christopher Chakonas

About Christopher Chakonas

I’m a brand and design leader who believes powerful brands are built at the intersection of strategic clarity, world‑class design, and meaningful human connection. For over a decade, I’ve guided complex organizations through pivotal transformation—most recently leading Navistar’s evolution into International Motors, a once‑in‑a‑generation rebrand redefining how the company shows up to employees, dealers, and customers across the world.My passion is creating brand systems that inspire: visual identities that elevate, narratives that clarify, and experiences that move people to believe in what a company stands for. At International Motors, I’ve helped architect the enterprise brand strategy, unify architecture across International, IC Bus, and Fleetrite, modernize our visual identity, and champion the design standards that will shape the next era of the business. I thrive in the spaces where strategy meets storytelling—building the frameworks, tools, and governance models that turn a brand into a true competitive advantage.I’m at my best when partnering with senior leaders, designers, strategists, creatives, and cross‑functional teams to bring ambitious ideas to life. Whether delivering executive narrative, shaping a five‑year brand vision, or guiding a world‑class agency through a global transformation, I’m driven by one goal: to make brands not just look better, but work better—inside and out.If you\'re building a future‑oriented brand and want a leader who blends creativity, rigor, and enterprise‑level influence, I’d love to connect.

Experience

1. Enterprise Brand Lead

   International

   Jan 2023 — Present

   Responsible for brand strategy across International\'s portfolio of brands.

Education

• Northeastern Illinois University

  BS, Marketing

Skills

• Creative Campaign Development
• Market Analysis
• Email Marketing
• Graphic Design
• Account Management
• Sales
• Management
• Social Media
• Integrated Brand Marketing
• Strategic Planning
• Search Engine Optimization (SEO)
• B2b Marketing
• Integrated Marketing
• Market Planning
• Public Relations
• Strategic Communications
• Marketing
• SEO
• New Business Development
• Brand Development
• Direct Marketing
• Online Advertising
• Advertising
• Digital Strategy
• Business Development
• Digital Marketing
• Leadership
• E-Commerce
• Marketing Strategy
• Social Media Marketing
• Marketing Communications
• Agency Relationship Management