Christopher Baetzel

WORK HISTORY

EDUCATION

ABOUT CHRISTOPHER BAETZEL

Strategic, performance-driven, and relentlessly curious—I bring over 5 years of hands-on experience in digital marketing with deep expertise across paid media, campaign optimization, and cross-channel activation. I’ve managed high-volume, multi-channel campaigns across a range of industries, including luxury retail, CPG, automotive, and healthcare, consistently delivering against aggressive KPIs while managing budgets at scale.My strengths lie in my ability to blend data and creativity, building strategies that look good on paper and perform in the real world. I’m fluent in platforms across display, SEM, video, native, and social, and I excel at real-time performance monitoring, budget pacing, A/B testing, and campaign optimization to maximize ROI.Beyond the technical skillset, I’m a proactive problem-solver and collaborative teammate. I thrive in fast-moving environments, often taking initiative to create new processes, build partnerships with media vendors, and support internal teams with insights that drive smarter decision-making. I’m especially proud of being part of a team that scaled media billings from under $3M to over $10M—a growth journey that sharpened my strategic thinking and executional excellence.As I look ahead, I’m seeking opportunities where I can continue to grow as a leader in digital marketing—bringing strong activation expertise, sharp strategic thinking, and a bias for action to every challenge.