Christopher Ashburn

About Christopher Ashburn

I am a forward-thinking digital product and cash management solutions leader dedicated to transforming the way businesses and financial institutions connect, transact, and grow. Throughout my career, I’ve focused on creating meaningful value for both the bank and its customers—designing solutions that are intuitive, efficient, and aligned with real-world financial needs.In my role, I bring together cross‑functional expertise in digital strategy, treasury management, and customer experience to deliver solutions that drive measurable impact. I excel at building and leading high-performing teams, empowering people to innovate boldly, execute confidently, and embrace change with purpose, as well as creating and maintaining long-term, trusting relationships with our commercial partners. As a champion of transformation, I thrive in environments where ideas evolve quickly and where staying ahead of industry trends is essential.My approach is grounded in curiosity, collaboration, and a commitment to continuous improvement. Whether implementing new digital platforms, optimizing cash management tools, or reimagining processes, I focus on creating scalable value and positioning the organization for long-term success.I am passionate about driving the future of digital banking—where technology, customer insight, and operational excellence come together to create seamless, secure, and smart financial experiences.Let’s connect if you’re interested in digital transformation, customer-centric innovation, or shaping the next generation of cash management solutions.

Experience

1. Vice President, Cash Management

   IncredibleBank

   Mar 2024 — Present

   Achievements:12% balance sheet growth; year 1Expanded Cash Management team from staff of 2 to staff of 7; year 1$12MM in deposit growth in Wausau Market; year 1Successful launch of full-service payroll software; year 1103% increase in Check Positive Pay adoption among customer base; year 1