Christopher Apple

Director of Sales - Soffe @Renfro Brands

Winston-Salem, NC, US

Responsible for identifying and pursuing new business opportunities, cultivating relationships with key clients, and driving revenue growth through strategic planning and market analysis • Managed key national brick and mortar retail distribution, driving assortment expansion from single key item offering to a collection of market relevant silhouettes, creating brand equity through national retail placement.• Negotiated all vendor terms for brick and mortar distribution, utilizing opportunities to structure company co-op investments as a direct incentive to drive incremental sales volume.

University of Florida - Warrington College Of Business

Bachelor of Business Administration (BBA)