Christoph Schmidt
Head of Global Market & Customer Communications - Inorganic Pigments @LANXESS
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WORK HISTORY
Head of Global Market & Customer Communications - Inorganic Pigments @LANXESS
EDUCATION
Westfälische Wilhelms-Universität Münster
Master of Arts (MA)
SKILLS
ABOUT CHRISTOPH SCHMIDT
Creative and open-minded marketer with +10 years of B2B marketing communications experience. Execution of state-of-the-art campaigns across the customer journey, always based on a sound customer value and content management approach. Proven ability to develop 360° multi-channel marketing content and sales-promotional marketing material, in executing product launches and strategic campaigns that foster brand images. Strong emphasis on driving digitalization in B2B business. Profound knowledge in digital marketing communications: websites, conversion generation, social media projects etc. Significant experience in classical marketing communications, brand management, in creating brand identity, printed communication materials, managing public relations and sponsoring projects as well as customer events and trade shows. Proven leadership skills and ability to manage cross-functional and intercultural teams.
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