Christoph Busch
Team Lead Sales @Predium
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WORK HISTORY
Team Lead Sales @Predium
Munich, DE
Building the Banking Solutions business unit (since Q3 2025)Since Q3 2025, I lead the GTM for the Business Unit Banking Solutions, building a dedicated commercial motion for large commercial real estate lenders such as Helaba, UniCredit & Commerzbank. I closed Helaba as the first reference customer for the new business unit last year in close collaboration with Product and Engineering, I helped define the go-to-market strategy and position Predium’s ESG platform as a profitable lending and portfolio steering advantage for banks.Scaling the sales organization from Pre‑Seed to Series APredium is the only ESG platform focused on commercial real estate lenders that combines a standardized ESG data model with embedded credit and portfolio workflows, enabling banks to turn ESG from a regulatory burden into a profitable lending and steering advantage. Our platform helps credit teams gain fast, decision-ready ESG transparency for every financed or financed-to-be CRE asset, implement ESG-based pricing and manage-to-green / grey-to-green financing, and establish a bank-wide ESG standard that is explainable and audit-ready for ECB, EBA, and BaFin expectations.Before launching this business unit, I helped build Predium’s full-cycle sales structure from the ground up, including hiring and coaching 7 SDRs and 3 AEs. I carried personal revenue responsibility throughout the entire journey, contributed more than 45% of total revenue, and directly managed over 50% of the deals I was responsible for. I also helped lead the sales team as Predium scaled from Pre-Seed to Seed and Series A, supporting the company’s growth and helping raise around EUR 20 million from top European VCs.Focus: strategic account & enterprise salesMy focus has been on strategic account sales and enterprise accounts, with a strong emphasis on C-level and board-level communication, ROI-based consultative selling, new logo acquisition, reference customer development, and strategic partnerships.
EDUCATION
Düsseldorf University of Applied Sciences
Bachelor of Business Administration - BBA, Business Administration
SKILLS
ABOUT CHRISTOPH BUSCH
Sales‑ and GTM‑focused professional with a background in sales strategy and behavioral economics, specialized in consultative, full‑cycle enterprise selling. I thrive where complexity meets change: complex products, large‑ticket B2B deals, new commercial units built from scratch, and rapid ramp‑up into new domains.Early in my career, I learned how to own the full sales cycle end‑to‑end in demanding environments, from first contact to board‑level sign‑off. That foundation was sharpened at Keyence, where I absorbed structured, high‑performance sales processes, disciplined forecasting, and operating at scale in large‑enterprise settings. Since then, I have consistently chosen roles where I could build and scale new GTM motions, not just execute within them.At Predium, I lead the GTM for the Business Unit Banking Solutions, building a dedicated commercial motion for large commercial real estate lenders such as Helaba, UniCredit, and Commerzbank. In close collaboration with Product and Engineering, I helped define the GTM strategy, position the platform as a profitable lending and portfolio‑steering advantage, and translate regulatory pressure into measurable business value. I helped to scale the sales organization from Pre‑Seed to Series A, hiring and coaching SDRs and AEs, and carried personal revenue responsibility, contributing more than 45% of total revenue while personally closing key reference accounts.I focus on strategic account and enterprise sales, C‑level and board‑level communication, ROI‑driven consultative selling, and cross‑functional GTM execution. I ramp quickly into new technical environments, work independently across functions, and am especially interested in AI‑driven selling, intelligent decision support, and using behavioral‑economics principles to design better sales and adoption processes.
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