Christon Joshua
Data Detective @Zoominfo | Ex-Amazon | Crafting Insights | Ads, Analysis & Artistry
- Role
- Guitarist and Vocalist at Elfé Choir
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Christon Joshua
I am a Business Intelligence professional with expertise in advertising analytics, data science, and product management. I specialise in building scalable data solutions that convert raw advertising and commerce data into insights driving ad spend optimisation, GMS growth, and ROI improvement across global markets.My work spans designing BI dashboards and automated data pipelines that provide real-time visibility into ad spend efficiency, GMS contribution, CTR, ROAS, and ACoS, enabling leadership and specialists to act on trends faster. By streamlining reporting and introducing predictive models, I’ve improved operational efficiency and reduced manual analysis effort across large advertiser sets.I have also developed SQL- and Python-based monitoring systems to flag anomalies in spend, conversion, and performance, ensuring proactive interventions before they impact revenue. In addition, I’ve worked on scaled retention and engagement workflows, leveraging automation to drive sustained advertiser growth and account health.These initiatives have delivered measurable business outcomes—improved ROAS, reduced ACoS, uplift in CTR, and incremental revenue gains—while enabling leadership to make smarter, faster product and marketing decisions tied directly to business growth.With a postgraduate foundation in Data Science & Business Analytics, Strategic Digital Marketing, and a recent certification in AI Product Management, I bring a unique mix of BI engineering, advertising domain expertise, and product thinking to design data-driven solutions that drive both operational excellence and strategic impact.
Experience
Guitarist and Vocalist
Jan 2022 — Present
Education
Madras Christian College
Higher Secondary
St. Joseph's Institute of Technology
Bachelor of Engineering - BE, Mechanical Engineering
2014 — 2018
Great Lakes Institute of Management
Post Graduate Program, Data Science and Business Analytics
2019 — 2020
Great Lakes Institute of Management
Post Graduate Program, Strategic Digital Marketing
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