Chris Tobey

About Chris Tobey

Building brands that customers swoon over is what turns me on. I’m a big believer in the power of internal creative teams with agency-caliber talent. Internal teams have the home court advantage, living the brand every day. I’ve honed my chops crafting environments that foster exceptional creative—by internal teams as well as agency partners. It’s as much of a rush to inspire talent to deliver stellar work as it is to orchestrate culture, master business fundamentals, influence company leadership, and champion creative vision and strategy. As a senior creative leader I’ve owned global agency relationships and built internal creative teams for big brands (Amazon, Microsoft) and passion-driven brands (Brooks Running, Cranium). I’ve delivered award-winning creative across industries from consumer products to healthcare (Seattle Children’s), and across multiple channels from digital and e-commerce to TV, print, OOH and retail.I love to build—whether that’s developing a team or shooting a spot—have fun doing it, and work hard to eek out the most of every opportunity.

Experience

1. Business Owner

   Salish Sea Marine Canvas

   Jan 2023 — Present · Seattle, WA, US

   Finely crafted custom boat enclosures, tops, and covers.

Education

• The Landing School

  Certification, Yacht Design

  2000 — 2001

• University of Washington

  B.F.A., Industrial Design

  1987 — 1991

• Pacific Lutheran University

  Design, Sculpture and Biology

  1985 — 1987

Skills

• Advertising
• Strategy
• E-Commerce
• Interaction Design
• Integrated Marketing
• Graphic Design
• Branding & Identity
• Brand Strategy
• Marketing
• Email Marketing
• Brand Architecture
• Copywriting
• Online Marketing
• Art Direction
• User Interface Design
• Information Architecture
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Creative Direction
• Marketing Communications