Christine Lin
Digital Media Strategist @Shaker Recruitment Marketing
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WORK HISTORY
Digital Media Strategist @Shaker Recruitment Marketing
Chicago, IL, US
EDUCATION
New York University - Leonard N. Stern School of Business
Bachelor of Science (B.S.)
ABOUT CHRISTINE LIN
I am a highly strategic and data-driven Digital Marketing Manager with over 7 years of experience developing and driving paid media campaigns for brands, agency clients and digital advertisers. Advanced expertise in strategic digital media planning, ad optimization and driving new media campaign target growth with advanced data analysis. Demonstrated strengths in building A/B testing process & protocols, leading cross-functional collaboration and owning marketing roadmaps. Skilled in utilizing various innovative analytics & testing tools for insights development that fuel strategic planning, new content development and 360 digital marketing initiatives. Best known for providing value added and highly actionable Ad Authorization Best Practices deck for advertisers, senior leadership and various stakeholders.
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