Christine Thurm

About Christine Thurm

In my 25+ years of experience in Marketing and Consumer Insights, I focus on understanding consumer behavior and what makes people tick. I am a consumer evangelist with a passion for thinking strategically and driving change. Known for framing and simplifying complex issues, synthesizing large amounts of information into key actionable insights, and communicating them in digestible and influential ways. Core Competencies: Voice of the Customer | Customer Experience | Knowledge Management | Qualitative and Quantitative Research Methods | Data Visualization | Social Listening | Consumer Communities | Innovation | Team Leader | Secondary Research | Change Management I began my career in the database, direct marketing and catalog industry, honing my analytic and marketing skills. From there, I progressed onto CRM and loyalty programs and then into Consumer Insight work where I rounded out my analytical skills with qualitative research techniques. Today, I bring all of these skills together to increase consumer understanding and empathy and in turn, incite change within an organization. I enjoy learning new things, implementing new capabilities, and then bringing others along the adoption curve. My friendly demeanor and ability to simplify complex things help me bridge the gap for others who are more tentative to change.Experience with B2C, B2B, and Direct to Consumer. See Work Experience section for more details on my roles at TD Bank, Hallmark, Left Brain Marketing, Crestline Promotional Products and LLBean. Additional relevant experience- Leo Burnett, Database Marketing Intern- Holland Mark Martin, Direct Marketing Account ExecutiveTECHNICAL SKILLS- MS Office – Excel, PowerPoint, Word, Teams, Sharepoint- CX/VOC – Medallia, NetBase, Crimson Hexagon, Voxpopme (video research), familiar with Salesforce.com- Research Methods – NPS/Satisfaction, Segmentation, Brand Tracking, Concept Testing, Needs Assessment, Attitude & Usage, Focus Groups, 1:1 In-depth Interviews, Knowledge Audits and Gap Identification and more- Customer Community Management - Alida/Sparq, C_Space- Survey Development/Analysis – Familiar with Tableau, Decipher, Qualtrics, SPSS. SQL- Knowledge Management – Stravito, Market Logic, Sharepoint, Microsoft Teams

Experience

1. Manager, Insights & Analytics

   National Pork Board

   Jun 2025 — Present · ME, US

Education

• Wisconsin School of Business

  Master of Science (MS), Marketing, A.C.Nielsen Center for Marketing Research

• Bentley University

  Bachelor of Science (BS), Marketing, Departmental Honors Program

Skills

• Market Analysis
• Email Marketing
• Analytics
• Retail
• B2b
• Direct Marketing
• Analysis
• Budgets
• Direct Mail
• Management
• Segmentation
• Strategic Planning
• Consumer Behaviour
• Customer Acquisition
• Marketing Research
• Cross-Functional Team Leadership
• Advertising
• Market Research
• Customer Insight
• Database Marketing
• Marketing
• Competitive Analysis