Christine K. Vil
Social Media Strategist Manager @The Social Scoop
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WORK HISTORY
Social Media Strategist Manager @The Social Scoop
Washington, DC, US
Just as your digital media strategy isn’t a one-size fits all approach, neither are our services. Everyone has a preferred learning style, so we offer different formats for you to choose from that best fits your needs. We specialize in digital marketing strategy for live events – whether in person or virtually. If you’re a coach, speaker, event planner or business owner that produces live events for 100 people or more, we created this platform for you.We take the headache, frustration and guesswork away from our clients who are struggling with:*Social Media strategy and management*Using social media to drive traffic to their registration page*Increasing engagement through brand exposure*Understanding the value and need for online strategy*Increasing registrations for live events*Creating brand ambassadors for live events*Understanding how to utilize analytics to drive traffic*Onsite event coverage on social mediaWhen it comes to live events, brand awareness and online marketing it’s absolutely necessary to have a budget, plan and strategy in place to drive traffic to your business. If you’re not effectively using social media to do this, PDM can show you how.
EDUCATION
Marymount University
Bachelor of Science, Cellular and Molecular Biology; 2003
Hampton University
Biology, General
ABOUT CHRISTINE K. VIL
Strategic Social + Multimedia Leader | Community Builder | Data-Driven Marketer I am a seasoned digital strategist with 10+ years of experience bridging social media, multimedia design, and influencer marketing to craft immersive brand experiences that drive results. As the founder of a successful social media agency and an award-winning influencer, I’ve led multimedia campaigns that not only spark engagement but also deliver measurable growth—like new Instagram followers and an 1,800% spike in website traffic. I bring a unique blend of creative storytelling, visual design, and marketing strategy. From editing promotional videos and designing interactive campaigns to managing content production and virtual summits with 30+ speakers, I’m passionate about delivering seamless digital experiences across social, web, email, and video platforms. Known for my resourcefulness and people-first mindset, I thrive in fast-paced environments and love bringing communities together—whether that’s through a private Facebook group of moms or building brand loyalty through authentic influencer partnerships. I\'m now looking to bring this blend of strategy, creativity, and multimedia execution to a forward-thinking team or mission-driven brand. Summary of Achievements: Increased Instagram engagement by 150% and grew the community to followers through high-impact organic strategies. Directed and edited a virtual summit with 30+ speakers, overseeing video production, email campaigns, and branded content. Led a holiday campaign resulting in an 1,800% website traffic increase and 40% higher conversions. Partnered with brands like Disney, St. Jude, and AT & T to design storytelling content that built trust and visibility. Managed a remote creative team and streamlined production of cross-channel assets—social, video, web, and email. Built and moderated a member community with a 70% active engagement rate. Key Skills: Social Media Strategy • Multimedia Design & Video Editing • Community Building & Engagement • Influencer Marketing • Content Creation • Digital Campaigns • Cross-Functional Team Leadership • Visual Storytelling
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