Christine Schiller Grable

About Christine Schiller Grable

Digital Marketing Director @ AT & T | MBA, MA International RelationsDigital Marketing Director @ AT & T | B2B Journey Optimization ExpertAT & T\'s Omni-channel B2B Leader with Global Marketing ExperienceAs the Digital Marketing Director at AT & T, I leverage my MBA and MA in International Relations to optimize B2B full-journey digital strategy and campaigns across multiple markets and platforms. With over 15 years of marketing experience, I have a proven track record of driving results and value for diverse organizations and customers.I lead a team of talented digital marketers, designers, and developers who use data, tech, and strategy to create engaging and effective digital content and design, targeting, and funnel conversion. We align our strategy and goals with the MarTech capabilities provided by a DMP, CDP, Snowflake Database, Eloqua Marketing Automation platform, Adobe Experience Cloud CMS, and Salesforce CRM. My mission is to deliver a seamless and personalized digital customer experience that drives loyalty and revenue for AT & T.

Experience

1. Director of Content Strategy and Development

   AT&T

   Sep 2025 — Present · Dallas, TX, US

   Develop content strategy to enable offline channels for AT & T Business.

Education

• The Wharton School

  Master of Business Administration (MBA), International Strategic Management

  1998 — 2000

• Columbia University

  Bachelor of Arts (BA), Art History, Ancient History

  1990 — 1992

• The Lauder Institute - University of Pennsylvania

  Master of Arts (MA), International Relations and Affairs

  1998 — 2000

Skills

• Segmentation
• Market Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategic Partnerships
• Business Development
• Marketing
• Contemporary Art
• Leadership
• Direct Mail Programs
• Competitive Analysis
• Management
• Go-to-Market Strategy
• Business Strategy
• Business Planning
• Strategy
• Museum Planning
• Strategic Planning
• Strategy Development