Christine Rickard
Brand Marketing Director at Morton Salt
- Role
- Director of Consumer Marketing at Morton Salt
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Christine Rickard
I am a collaborative brand builder and team leader who has successfully worked across categories to revitalize beloved heritage brands, scale start-ups, and accelerate brand growth in retail and e-commerce. Consumer and business insights are at the heart of everything I do - from developing culturally relevant 360 marketing campaigns to launching category disruptive innovation. I am passionate about creating brand foundation tools and building strategic frameworks to optimize a brand’s portfolio and develop multi-year pipelines for growth.
Experience
Director of Consumer Marketing
Jan 2025 — Present
Brand marketing lead for the iconic,#1 salt brand in the USA, Morton Salt.
Education
Tel Aviv University - Coller School of Management
Marketing & Product Innovation
University of Michigan - Stephen M. Ross School of Business
Master of Business Administration - MBA
University of Michigan - Stephen M. Ross School of Business
Bachelor of Business Administration - BBA
University of Michigan
Bachelor of Arts - BA, Anthropology
University of Michigan
Master of Science - MS, Sustainability
WHU – Otto Beisheim School of Management
International Business Strategy & Management
Skills
- Brand Management
- Marketing Strategy
- Social Media
- Strategy
- Content Development
- Social Networking
- Event Management
- Social Media Marketing
- Management
- Public Speaking
- Marketing
- Brand Development
- Event Planning
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