Christine Xiao
Member of Adventure and Ctrl V @American Advertising Federation
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WORK HISTORY
Member of Adventure and Ctrl V @American Advertising Federation
Presided over 5 teams with unique responsibilities in the production flow to transform raw content into a final productRefined initial creative concepts through an iterative process that assessed budget and resource feasibilityConceptualized then executed a post-production team of 20 students for a Coca-Cola advertisementDeveloped a campaign promoting Campbell’s Chunky Beef Stew as a multicultural homestyle brand for college students
EDUCATION
清华大学经济管理学院 Tsinghua University School of Economics and Management
International Studies
University of Illinois Urbana-Champaign
Advertising and Business
ABOUT CHRISTINE XIAO
Hello! My name is Christine Xiao, an aspiring marketer and a professional people person…
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