Christine Ruble

About Christine Ruble

I am a resourceful, creative, and performance-driven professional with a seasoned marketing background, a history of optimizing and scaling day-to-day marketing operations, and a talent for aligning teams around common goals. I combine over 20 years’ experience providing marketing vision and leadership for multiple high-profile organizations; leading high-ROI demand generation initiatives that generate significant and sustainable revenue growth; delivering a highly differentiated customer experience across multiple touchpoints; and carefully shaping the processes and policies that sustain an efficient, productive, and innovation-driven organization. I am an agile thinker who is highly adaptable and quick on her feet. In today’s rapidly evolving marketing space, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success. I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, communicating with a partner, negotiating with a vendor, or anything in between; I communicate quickly, accurately, and effectively. I am a supportive team leader with a strong ability to take charge of projects, train and empower others, and motivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionally develop, and grow confidence in her team. I have the ability, expertise, and coaching skills to drive my team to success. Key Skills Strategic Planning & Execution Marketing & Brand Building Trade & CPB Marketing Go-to-Market Strategies Team Leadership & Development Mentor/Coach/Facilitator Brand Management/Development Product Messaging/Positioning Strategic Vendor Management Project & Program Management Customer Acquisition/Retention Marketing Budget Management

Experience

1. Senior Trade and Shopper Marketing Manager

   Voss Water Usa

   Apr 2025 — Present

   Trade & Shopper Marketing Lead | VOSS WaterBringing the VOSS lifestyle to life at retail through strategic shopper marketing and premium in-store execution. • Lead omnichannel shopper strategies across Grocery, Convenience, Club, and Foodservice, aligning brand goals with retailer objectives. • Develop and execute seasonal and account-specific promotions that elevate shelf presence and drive velocity. • Create premium POS and display programs that reinforce VOSS’s minimalist, luxury aesthetic across key retailers. • Translate consumer insights into impactful path-to-purchase strategies, optimizing assortment, pricing, and placement. • Integrate influencer, digital, and paid retail media into cohesive retail campaigns, delivering a seamless brand experience online and offline. • Build strong retailer and distributor relationships to ensure flawless execution and continuous optimization at shelf. • Activate field and experiential programs through partnerships with luxury hotels, gyms, and events to drive trial and brand affinity.